Introduction to SEO What is SEO? Importance of SEO in digital marketing How search engines work (crawling, indexing, and ranking) Key terms and concepts (SERP, keywords, backlinks, etc.) 2. Keyword Research and Analysis Understanding user intent Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs, etc.) Identifying primary, secondary, and long-tail keywords Competitive analysis for […]